FAN ZONE HUELLAS TO PARIS 2024 STARTS IN CENTRAL AMERICA AND THE CARIBBEAN

May 17, 2024

SANTO DOMINGO.- Centro Caribe Sports announces the Central American and Caribbean Fan Zone, one of the programs of the “HUELLAS to Paris 2024” campaign, which makes visible in a comprehensive way the journey of the athletes of the member countries of the organization on the Olympic route.

For this campaign, the organization has integrated a series of communicational actions, including  reports, audiovisuals, counter and digital postcards, which join the use of Artificial Intelligence (AI), with the launch of filters that promote the values of Olympism in the Instagram application.

We want to unite a single feeling of inspiration in Paris 2024, to feel the joy of our great Central American and Caribbean region“, highlighted Luis Mejía Oviedo, President of the regional sports organization.

The dynamics of this Central American and Caribbean Fan Zone, is to unify the athletes of the National Olympic Committees (NOCs) members of Centro Caribe Sports, with this filter, where the logo of the HUELLAS campaign will appear, with the promotion of the Olympic glasses, and that the athlete share it on their Instagram account, tagging @centrocaribesports. This digital interaction is available to all who wish to participate.

With 70 days to the opening of the Olympic Games, it is indescribable the emotions with each testimony in the reports that are part of Huellas, of our athletes, leaders and coaches.

HUELLAS is a great organic campaign and is projected to share 600 contents before the start of the  Olympic Games in Paris 2024.

In a future date will follow the announcements of other activities, which show the pride of the organization in accompanying athletes in their Olympic dreams, and being part of the unforgettable footprints that they are tracing.

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