OFFICIAL LAUNCH OF SPOT TEAM PANAM SPORTS 2025

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OFFICIAL LAUNCH OF THE TEAM PANAM SPORTS 2025 SPOT

Jul 04, 2025

Panam Sports.- We traveled more than 50,000 kilometers, across four countries, and witnessed the arduous training of our seven Team Panam Sports 2025 ambassadors. The result: A spot that reflects what is already beginning to be felt in every corner of our continent… “The Power of the New Generation” for the ASU 2025 Junior Pan American Games.

We spent two months traveling through Chile, Colombia, Jamaica, and the United States with the main objective of witnessing the extensive preparation our seven Panam Sports ambassadors are undergoing for their upcoming challenges.

Only 36 days separate us from the start of the youth sports festival in the Americas, and the seven representatives of the more than 4,000 athletes who will be part of this event are ready and willing to shine in Asunción, Paraguay.

Team Panam Sports Films Its Official Spot for ASU 2025

During their preparations, they took the time to film the official Team Panam Sports spot and participate in interesting interviews. The renowned production company ID Films led the creation of this audiovisual piece. The team traveled to four countries across the continent to film the athletes’ training sessions. Three young stars were filmed in their home countries: Stefany Cuadrado (Cycling, Colombia), Matías González (Water Skiing, Chile), and Alana Reid (Athletics, Jamaica). Lazer Crawford (Skateboarding, USA), Adaejah Hodge (British Virgin Islands), Nicole Martínez (Paraguay), and Guilherme Caribe (Swimming, Brazil), who are currently training in the United States.

“Promoting campaigns like Team Panam Sports 2025 is key because it allows us to connect with new generations through inspiration. These young athletes are not only the future of sport, they are role models who inspire and tell real stories. From a marketing perspective, our role is to amplify those voices, generate an identity, and build a narrative that motivates more young people to dream big. It’s not just about promotion: it’s about legacy,” said Mathias Hanna, Marketing Director of Panam Sports.

The Team Panam Sports 2025 spot begins airing today on the Panam Sports Channel. It will also be available on television channels with broadcast rights to the Games. It will also be shown on public screens in the city of Asunción. Finally, it can be seen on all Panam Sports and ASU 2025 digital platforms and social media.

Below, we invite you to watch the Team Panam Sports 2025 spot: